Online clothing store
We review your current marketing setup, campaigns, and funnel to identify what’s working, what’s not, and where growth opportunities are being missed
E-commerce
Google ADS
Meta ADS
6 months
Canada
E-commerce
Google Ads
6 months
Canada
Results
60%
Conversion rate increased from
2.7Х
Cost per acquisition reduced
4.7Х
Revenue from paid traffic increased
$1mln
Campaign performance
Project Overview
The Challenge
The main challenge was not traffic generation, but converting that traffic into consistent and scalable revenue. The existing Google Ads setup lacked structure, making it difficult to control performance and identify growth opportunities. As budgets increased, efficiency dropped, preventing sustainable scaling.
What We Did
We approached the project as a system rebuild rather than isolated fixes.
- Rebuilt campaign structure to separate high-intent and low-intent traffic;
- Improved product feed and campaign alignment for Shopping campaigns;
- Implemented accurate conversion tracking for reliable decision-making;
- Refined keyword targeting to focus on commercially relevant queries;
- Improved alignment between ads and landing pages to increase conversion rates;
- Set up remarketing campaigns to recover lost traffic;
- Introduced a structured testing and optimization process.
Creatives
Before / After
Before:
- Rebuilt campaign structure to separate high-intent and low-intent traffic;
- Improved product feed and campaign alignment for Shopping campaigns;
- Implemented accurate conversion tracking for reliable decision-making;
- Refined keyword targeting to focus on commercially relevant queries;
- Improved alignment between ads and landing pages to increase conversion rates;
- Set up remarketing campaigns to recover lost traffic;
- Introduced a structured testing and optimization process.
After:
- Rebuilt campaign structure to separate high-intent and low-intent traffic;
- Improved product feed and campaign alignment for Shopping campaigns;
- Implemented accurate conversion tracking for reliable decision-making;
- Refined keyword targeting to focus on commercially relevant queries;
- Improved alignment between ads and landing pages to increase conversion rates;
- Set up remarketing campaigns to recover lost traffic;
- Introduced a structured testing and optimization process.
Want to Achieve Similar Results?
We’ll review your current setup, identify growth opportunities, and show how your campaigns can be structured for better performance
Initial performance review
Key issues and missed opportunities
Clear next steps based on your situation
Actionable recommendations you can implement immediately
Feel Free to Contact Us
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Start With a Free Start With a Strategy Review
We’ll break down your current setup, identify growth opportunities, and show what needs to change to improve performance.
Clear understanding of your current performance;
Key issues and missed opportunities;
Practical next steps.
