Scaling a Lingerie Brand to the International Market
We saved a failing luxury lingerie brand by shifting from local celebrity marketing to targeted micro-influencers and international eCommerce. By optimizing logistics and unit economics, we hit profitability in one month, selling over 100,000 units at $600 CAD globally.
E-commerce
Meta ADS
3 years
USA
E-commerce
Google Ads
6 months
Canada
Results
Playboy Cover product feature
100,000+ pieces sold
$600 CAD price per set
1 Month to full profitability
Project Overview
The Challenge A premium lingerie brand had exceptional quality, celebrity endorsements, and tens of millions of music video views—but zero profitable sales. The local market couldn't support the luxury price point, leaving the business bleeding money and the founder ready to declare bankruptcy.
Our Solution We executed a complete business turnaround. We shifted marketing away from broad vanity metrics toward high-converting micro-influencers, launched international eCommerce channels to reach solvent buyers in the US, EU, and Canada, and entirely overhauled packaging and logistics to fix broken unit economics.
The Impact The brand hit profitability within 30 days, successfully established a $600 CAD price point, and scaled into an 8-year global success story with over 100,000 units sold.
Creatives
_2K.png)
Before / After
Before:
After:
Want to Achieve Similar Results?
We’ll review your current setup, identify growth opportunities, and show how your campaigns can be structured for better performance
Initial performance review
Key issues and missed opportunities
Clear next steps based on your situation
Actionable recommendations you can implement immediately
Feel Free to Contact Us
Other Projects
00
00
00
NDA Protected
Drafting Success: The Ad Strategy Behind Ivan Demidov's Official Merch
Meta ADS
Start With a Free Start With a Strategy Review
We’ll break down your current setup, identify growth opportunities, and show what needs to change to improve performance.
Clear understanding of your current performance;
Key issues and missed opportunities;
Practical next steps.
